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Marketing Director - Residential

£80,000 - £90,000

UK / Greater London

Construction, Property & Facilities



Daniel Higgins
07800 524 454

Daniel is the Business Sector Director for the Bids team at BidRecruitment.  He specialises in Bid recruitment across the Technology sector, placing Bids and Work Winning professionals with clients across IT infrastructure and services, Telecommunications, Cloud based technology, I


Job Description

REF: 15732
Posted: 10 December 2020
Closes: 31 January 2021
Residential Marketing Director
Salary - Circa £90k plus package

This role is working as part of the Senior Leadership Team for Marketing within the UK and closely with the Residential business, the role is looking for someone to deliver a high end digital client experience and brand identity that offers the companies premium clients an exciting alternative at the top end of the UK Estate Agency Market and generates high quality new business leads.



  • Development of creative marketing and digital strategies including: customer insights, journey and development of new services
  • Position the company as the first choice for high end residential sales and lettings in areas where we have a presence
  • Deliver good quality valuation leads for residential sales and lettings using integrated online and offline marketing methods
  • Work with Business Line leaders on strategies to accelerate business and market share growth
  • Develop and manage a robust lead tracking and monitoring process
  • Deliver Competitor Analysis and Market Analysis and support the business lines in development of new offices or services
  • Be accountable for the execution and measurement of marketing campaigns and their impact on business success
  • Monitor budgets and return on investment on all marketing activity based on regular reporting with each head of business lines
  • Management of external agencies for digital, marketing, content, customer surveys and studies and other marketing activity
  • Build strong and positive working relationships with stakeholders across the UK Real Estate businesses, and wider Group
  • Take an active lead in managing any business line corporate communications or crisis situations.


  • Direct Line Management of three with matrix management of shared resource (including: Digital, Creative Studio, PR)
  • Develop a digital business mindset and customer oriented culture within the wider marketing team and beyond
  • Regularly review processes in order to improve quality and profitability. Be innovative and creative with developing systems and processes and encourage this in others
  • Build strong and positive working relationships with stakeholders across the UK Real Estate businesses, and Group.


Educated to degree level or equivalent professional experience. Postgraduate marketing/communications degree and/or CIM qualification desirable


Demonstrable record of marketing delivery in Estate Agency or an equivalent premium consumer services environment. Strong digital marketing skills and ability to generate high quality leads. Experience working in a fast moving matrix organisation would be an advantage.

Apply for this position or alternatively for further information please contact Daniel Higgins on 07800 524454 or email

If you are seeking a career move but this position is not right for you, please browse the other vacancies on our website. We are specialists in Bids / Business Development and Marketing Recruitment and have a range of posts available. We also welcome speculative applications.